BRXND NYC is 11/5/26 @ Times Center! // BRXND Digest vol 113
We're bringing BRXND back for 2026 and it's going to be bigger and better than ever before.
BRXND is returning for 2026, bigger and better at the Times Center in NYC on November 5, 2026. Early bird tickets are available now!
When I announced the first BRXND in 2022, it was because even at that point, I believed in a few core truths about AI:
Even if the models never got better than they were then (GPT-3.5!), there were still 10 years of work to integrate this technology into organizations and brands.
The marketing industry was already focusing on the wrong stuff: more worried about what it would mean for producing TV commercials than the huge swaths of other, less creative, work that actually make up the day-to-day of most marketers.
Fast-forward four years, and I still fundamentally believe those two truths. But I’d add a third, one that I couldn’t really see before living with AI in the way that we all have over the last few years:
AI will fundamentally reshape the way consumers build preference and purchase brands.
The math is clear: these are the fastest-growing platforms in history, and consumers everywhere are increasingly relying on them to help them make decisions about what to buy. Whether it’s a vacation, a new backpack, or a facial cleanser in the Target aisle, people are consulting their intelligent companion for all kinds of decisions. There’s a not-hard-to-imagine future where the most important job of a marketer is to convince the model it’s worthy of its user’s attention and dollars, and, even further, where the LLM just has its own credit card and makes the decision on a consumer’s behalf. We talk about agents, but we don’t always think of that term literally.
At this year’s BRXND, we want to raise this conversation. While we continue to explore how marketers integrate AI into their work, we must also push beyond the technology into culture to consider what marketing looks like in a world where every decision is mediated by an AI model—where models are, quite literally, the agents between brands and consumers. This is still shockingly underexplored, and while there’s still lots to talk about and share around how brands are actually integrating AI into their organizations, I also want to take this opportunity to shift our focus more outward and think about the buyers of our products and services and how that relationship is set to evolve.
To make that happen, this year’s BRXND will be bigger and better than ever before. We’ve booked the Times Center in New York, which can seat 300+ people and is an extraordinary event space. Today, we’re opening early bird tickets. If you’re interested in attending, please add your information, and if you’re interested in sponsoring, please reach out. Finally, we also have a speaker submission form (we are obviously prioritizing speakers with real work in the world, not just thoughts).
Thanks for the continued support, and we’ll see you in November!
— Noah