Call for AI Experiments/Products/Work + NYC Agenda // BrXnd Dispatch vol. 40
Do you have cool AI work you'd like to share to conference attendees?
You’re getting this email as a subscriber to the BrXnd Dispatch, a (roughly) weekly email at the intersection of brands and AI. BrXnd NYC 2024 is coming on May 8. Tickets are now sold out, but we will be posting everything on YouTube after the event.
Hi everyone, with just a week until the conference, I wanted to extend an offer to all of you. While many of you won’t be able to attend in person, I’d love to invite you to showcase your most interesting AI experiments, products, and work. Last year, we featured a loop of fascinating AI-centric experiments, with each video lasting between 30 and 90 seconds (all without sound). If you have something you’d like to share, we encourage you to submit it for consideration on our site. Ideally, this is a fun chance to show off some of the stuff you’ve been working on.
Also, if you didn’t get tickets in time and still want to hang out with conference attendees and talk AI and marketing, I’m having drinks afterward at a little bar around the corner. If you are going to join and don’t mind RSVPing, that would be helpful (but not really required). It’s totally free, but it is a cash bar, so you’ll be paying for your own drinks.
Ok, so how about the agenda? I’m happy to have finally gotten everything locked down. The goal for the day, like last year, is to focus on doing over speculating and feature lots of demos and real-life examples of people doing interesting things at this intersection of brands and AI.
And here’s the agenda (which, of course, you can also find on the site):
Morning
10:15 AM: Opening Remarks: A Year of Living Artificially with Noah Brier, Founder, BrXnd
10:45 AM: AI in NYC with Manhattan Borough President Mark Levine and Julie Samuels,
President & CEO, Tech:NYC
11:05 AM: How to Talk So Language Models Will Listen with Tim Hwang, Author, “Subprime Attention Crisis”
11:30 AM: Let’s Make a Gen AI Ad! with Ciara Schoenauer, Head of Business Development, The Brandtech Group [Sponsored]
11:35 AM: The AI-Powered Marketing Supply Chain with Howie Liu, CEO & Co-Founder, Airtable
12:00 PM: Lunch!
Afternoon
12:55 PM: From Hating It, To Loving It with Frédéric Raillard, Founder, Head of Gen AI, [Ai]magination / Fred & Farid
1:15 PM: One Human, One Year with Jenny Nicholson, Founder / ECD, Queen of Swords
1:30 PM: Harnessing AI in Marketing: A Conversation with AWS and Airtable with Anthony Maggio, VP, Head of Product Management, Airtable, and Jonathan Laniado, Sr. Automation Manager, Amazon Web Services [Sponsored]
1:45 PM: From Tools to Coworkers: AI Agents for Deeper Customer Insights with Justin Ibbett, CEO, Focaldata [Sponsored]
1:50 PM: Protecting your brand in a world of AI with Rob May, CEO, Brandguard [Sponsored]
2:00 PM: Exploring Gen AI’s Impact on Marketing & Business Practices at KPMG with Drew Neisser, Penguin-in-Chief, CMO Huddles, and Lauren Boyman, Chief Marketing Officer, Americas, KPMG
2:20 PM: A Sneak Peek of Tomorrow’s AI for Go-to-Market Teams with Amanda Kahlow, CEO & Founder, 1mind
2:35 PM: Practical Ways to Scale Video Marketing with AI with Champ Bennett, CEO/Co-Founder, Capsule. video
2:50 PM: Break - Chat & Caffeinate
3:20 PM: Be Your Own “Deus Ex Machina” with David Cole, Director of Experience Design, Colgate-Palmolive
3:40 PM: Using AI to Create Consistent Product Visuals with Sofiia Shvets, CEO/Co-Founder, Claid.ai
3:55 PM: Seeing the Big Picture: Applications of Creative Data with Anastasia Leng, CEO, CreativeX and Josh Nafman, VP, Digital & Data Marketing, Diageo
4:05 PM: Stay Off the Front Page!: A General Counsel’s Toolkit for Using Gen AI Without Getting in Hot Water with Betty Louie, General Counsel, The Brandtech Group, and Shareen Pathak, Co-founder, Editor-in-Chief, Toolkits.com
4:30 PM: Wrap Up: A Day at the Intersection of Marketing and AI - Closing remarks with Noah Brier, Tim Hwang, Mark D’Arcy, Founder, The Creative Legion
It will be a great day, and I am incredibly grateful to all these amazing people for helping to make it happen.
A big thank you to all our 2024 sponsors, without whom I couldn’t pull this thing off. Airtable enables any team, regardless of technical skill, to create apps on top of shared data and power their most critical and unique workflows. The Brandtech Group The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster, and cheaper using the latest technology. Brandguard is the world’s #1 AI-powered brand governance platform, Focaldata is combining LLMs with qualitative research in fascinating ways, and Redscout is a strategy and design consultancy that partners with founders, CEOs, and CMOs at moments of inflection for their organizations. Plus, big thanks to McKinney, Inuvo, Dstillery, Canvas Worldwide, and Persistent Productions. If you’re interested in sponsoring the 2024 event, please be in touch.
Thanks for reading, subscribing, and supporting. If you have any questions, please be in touch. If you are interested in sponsoring, reach out, and I’ll send you the details.
Thanks for reading,
Noah