An interview with Tom about why AEO is fundamentally brand marketing, how current AI retrieval is Google searches in a trenchcoat, and how LLMs can improve discovery.
Excellent discussion. The biggest shift for me is moving from "Can my page rank?" to "What will AI say about my brand when nobody from my company is in the room?" That's a fundamentally different challenge because it depends on reputation, authority, and the consistency of signals across the web, not just technical SEO.
FTA Global has been exploring this through its Search Engineering research, and this conversation reinforces why the future of organic growth is becoming a cross-functional effort involving SEO, brand, PR, product, and content rather than a single channel.
Loved this! What an exciting team-up - congrats to Alephic for snagging Tom! And this conversation was so insightful. Particularly appreciated the comment on AEO being a shift from “IF we show up, to HOW we show up,” and the call for a better citation system (the SOAR approach would be great). Thanks, guys!
Thanks for the great convo Mike - we're gonna have a lot of fun working together!
Excellent discussion. The biggest shift for me is moving from "Can my page rank?" to "What will AI say about my brand when nobody from my company is in the room?" That's a fundamentally different challenge because it depends on reputation, authority, and the consistency of signals across the web, not just technical SEO.
FTA Global has been exploring this through its Search Engineering research, and this conversation reinforces why the future of organic growth is becoming a cross-functional effort involving SEO, brand, PR, product, and content rather than a single channel.
Loved this! What an exciting team-up - congrats to Alephic for snagging Tom! And this conversation was so insightful. Particularly appreciated the comment on AEO being a shift from “IF we show up, to HOW we show up,” and the call for a better citation system (the SOAR approach would be great). Thanks, guys!