Save the Date: BRXND LA 2025 // BrXnd Dispatch vol. 056
We're very excited to head to LA this winter for BRXND LA 2025.
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Hi everyone, lots to catch up on in the world of marketing and AI and I promise to do that very soon, but in the meantime I’m excited to announce that I’m going to be doing a version of the BRXND Marketing X AI Conference in LA next year on February 6. Tickets aren’t on sale yet, but you can leave your email to be informed when they are. (And before you ask, yes, we are still planning to do NYC in the spring.)
If you’ve never been to a BRXND event, the basic approach is covered by the programming tenets:
Doers > Speculators: We want BrXnd to be about doing and learning, not talking and speculating. We are too early in this journey, and the technology is too different from what we’ve seen before to get stuck speculating about its future impact.
Curiosity > Overconfidence: We embrace the unintuitive nature of AI and its future implications. We're all learners in this new era of technology.
Conversations > Panels: Whenever possible, it’s better to have just two people on stage talking to one another rather than a whole set of speakers competing for time and attention. Go deeper with fewer people so that the audience can learn from their thinking and experience more than just their opinions.
Show > Tell: It’s always better to show people something than to tell them about it. While other conferences try to urge people away from showing specific products, we think it’s most useful for people to see what’s real and possible.
Process > Perfection: Take your audience on a journey, even if it’s something that didn’t work out. This is an audience of doers and experimenters, and understanding the journey is often more important than just seeing the outcome.
Despite it being two years after the first event, the opportunity to do an event focused on doing instead of talking still feels surprisingly novel. Obviously, LA will have its own flavor, but the plan is to still keep it pretty small (around 200) and make sure it’s full of interesting people and featuring talks, demos, and presentations focused on what’s possible today instead of what might happen in five years.
I’ll have lots more info coming in the next few weeks, including how to get tickets and who will be speaking. But I wanted to get something out as quickly as possible so everyone knew what was coming. Of course, if you’re interested in sponsoring the event, please be in touch. If you’re interested in sponsoring the event, we’d love to talk. If you have speaking ideas, we’re happy to hear those as well (though please make sure to read the tenets and explain how your proposal fits).
Hope to see lots of you in February!
— Noah