Hi, yes, eventually. There is already some detail in the write-ups for Coppertone and Up&Up (sunscreen category). I've gotten the diagnostic to a place I would describe as a pretty good beta. The big test now is to see how it works across lots of categories. Someone already wrote on LinkedIn about how different the pharma category is from CPG, for example.
Really interested to hear more about the variables you use to score these. Will you be writing more about them?
Hi, yes, eventually. There is already some detail in the write-ups for Coppertone and Up&Up (sunscreen category). I've gotten the diagnostic to a place I would describe as a pretty good beta. The big test now is to see how it works across lots of categories. Someone already wrote on LinkedIn about how different the pharma category is from CPG, for example.