1 Comment

I largely agree that we won't face a slop apocalypse (to mash two phrases together ;)

But for different reasons.

I agree that brands will design content to be 'read' by AIs. But I'm not sure why you think this content will be good. If SEO farms are any indication, it will be awful for humans to read.

I think it will be simpler than this. Brands influence by attracting attention. And attention comes from difference. So brands will have an incentive to stand out. So they will seek creativity & novelty, if not quality.

More here: https://open.substack.com/pub/thefuturenormal/p/beyond-the-moral-and-professional

Expand full comment