BRXND NYC is ten days away, and the full lineup is officially locked and loaded.*
When we announced our first speakers back in July, Noah said this year’s show would do two things: keep spotlighting how the best marketers are actually putting AI to work, and look outward at what brand building becomes when consumer preference runs through a model.
The final agenda does both. You’ll hear from creative leaders at Amazon, Microsoft AI and BARK showing real work, operators from Hilton, Rocket Money and Block on wiring AI into how their teams function, and a run of sessions on discovery, attribution, and what happens when the customer on the other end is an agent.
The Details:
Location: The Times Center, 242 W 41st St, New York, NY 10036
Date: Thursday, November 5
Doors: 9am, programming starts at 9:45am
The Speakers
Noah Brier - The AI Brain
Mike Houston & Jo Shoesmith - Fusing Creativity and AI
Jamie Umpherson & Gabor Petlyanszki - Scaling Brand Creative with Runway
Mikkel Holm - Deliberately Imperfect
Jesse Vincent interviewed by Shareen Pathak
Tom Critchlow - The New Architecture of Choice
Justin Inman - Emberos: AI in Practice
Noah Brier in conversation with Mark D’Arcy
Andy Crossen - From AI Visibility to Verified Economic Value
Aaron Dignan - Making AI Part of How Work Gets Done
Danelle Williams & James Gross - Putting AI to Work for the People Who Run Your Stay
Michael Beebe & Paul Woolmington - Inside the Dstillery & Canvas Workflow
Amy Winther - Codifying a Brand for Agents
Ranjan Roy - The Product is No Longer a Product
Pip Bingemann - Artificial Stupidity: A New Frontier in Creative AI
Justin McCarthy - Demo: Ambition by Diffusion
Noah Brier, James Gross & Mark D’Arcy - Reflections on the Day
With Thanks to Our Sponsors
We said it in September and we’ll say it again: we’re incredibly grateful to our sponsors for all of their support. What we appreciate most is that every one of them is bringing real work to the stage, which is about as BRXND as it gets.
Runway (Apex Sponsor): The applied AI research company building frontier video generation models right here in New York. Chief Creative Officer Jamie Umpherson takes the stage with Meta’s Gabor Petlyanszki to show how brands are scaling creative.
Emberos (Presenting Sponsor): The operating system for AI brand management. Founder and CEO Justin Inman shows how teams can understand, shape and measure how AI represents their brands.
VantagePoint (Presenting Sponsor): Partnerize’s measurement and economic governance layer for machine-mediated commerce. If you’ve ever thought “I know half my marketing spend influences ChatGPT, I just don’t know which half,” Chief Product Officer Andy Crossen’s session, “From AI Visibility to Verified Economic Value,” is for you.
Dstillery (Supporting Sponsor): The predictive audience company, and a returning BRXND sponsor. CEO Michael Beebe joins Canvas Worldwide’s Paul Woolmington to walk through a real campaign-optimization workflow.
WRITER (Supporting Sponsor): The enterprise AI agent platform for marketing teams, and another company building models in our backyard. Ranjan Roy brings a lightning talk on why agents don’t shop the shelf, and what that means for how brands structure their product data.
Thanks for all of the support, and we look forward to seeing you on the 5th.
*There might still be a couple of last minute additions to the lineup :)
-Noah & Mike