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ChatGPT Ads Reach an Inflection Point // BRXND Dispatch vol. 127
Plus, thoughts on when consumer AI will have its Claude Code moment and a guide to CoWork for marketers.
Aug 4
•
Mike Mallazzo
4
1
July 2026
An Almanac for the Age of Chaos // BRXND Dispatch vol 126
On marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once
Jul 30
•
Tom Critchlow
18
2
2
The New Brand Folklore // BRXND Dispatch vol 125
On building brand stories that are meant to be retold
Jul 29
•
Eric Pakurar
and
Noah Brier
11
1
1
The Enduring Power of Slop // BRXND Dispatch vol 124
On how slop satiates our inherent desire for cohesive narratives
Jul 24
•
Mike Mallazzo
9
3
1
Announcing Our First 2026 BRXND NYC Speakers
Leaders in AI from Amazon, Microsoft, Rocket Money, Bark and more are coming to the Times Center on November 5.
Jul 14
•
Noah Brier
11
In Defense of Tokenmaxxing // BRXND Dispatch vol 123
Why I think the moral panic around token leaderboards is the wrong bogeyman.
Jul 9
•
Noah Brier
12
1
2
The GEO Leaderboard // BRXND Dispatch vol 122
What we learned ranking AI search companies by how good they are at appearing in AI search
Jul 7
•
Mike Mallazzo
10
2
June 2026
The Parallel Open Web // BRXND Dispatch vol 121
Is this the twilight or renaissance of the internet we grew up on?
Jun 29
•
Mike Mallazzo
9
The Marketing Maximalist // BRXND Dispatch vol 120
A framework for CMOs in the AI era
Jun 23
•
Mike Mallazzo
9
1
On Agentic Marketing with Art Tauder // BRXND Dispatch vol 119
An interview with Art about the enduring importance of communciations, what previous platform shifts can teach us about AI and why "no agent will go out…
Jun 17
•
Mike Mallazzo
7
On Shopping Super Agents with Li Haslett Chen // BRXND Dispatch vol 118
An interview with Li about how commerce will be the use case for the first scaled consumer “super” agent, why creators are the PhDs of commerce, and how…
Jun 12
•
Mike Mallazzo
6
2
1
The AI Discourse's Original Sin(s) // BRXND Dispatch vol 117
On what timeline are we talkin' here?
Jun 9
•
Mike Mallazzo
9
1
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