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The Marketing Maximalist // BRXND Dispatch vol 120
A framework for CMOs in the AI era
Jun 23
•
Mike Mallazzo
7
1
On Agentic Marketing with Art Tauder // BRXND Dispatch vol 119
An interview with Art about the enduring importance of communciations, what previous platform shifts can teach us about AI and why "no agent will go out…
Jun 17
•
Mike Mallazzo
6
On Shopping Super Agents with Li Haslett Chen // BRXND Dispatch vol 118
An interview with Li about how commerce will be the use case for the first scaled consumer “super” agent, why creators are the PhDs of commerce, and how…
Jun 12
•
Mike Mallazzo
6
2
1
The AI Discourse's Original Sin(s) // BRXND Dispatch vol 117
On what timeline are we talkin' here?
Jun 9
•
Mike Mallazzo
9
1
On AI Search with Tom Critchlow…. of Alephic! // BRXND Dispatch vol 116
An interview with Tom about why AEO is fundamentally brand marketing, how current AI retrieval is Google searches in a trenchcoat, and how LLMs can…
Jun 4
•
Mike Mallazzo
20
2
4
May 2026
The HTMLedium is the message // BRXND Dispatch vol 115
On communications in a human + agent organization
May 28
•
Mike Mallazzo
and
Noah Brier
11
1
What Else Matters as AI Eats the World // BRXND Digest vol 114
On GLP-1s, creators as enduring arbiters of culture, and the pursuit of what's real
May 21
•
Mike Mallazzo
9
BRXND NYC is 11/5/26 @ Times Center! // BRXND Digest vol 113
We're bringing BRXND back for 2026 and it's going to be bigger and better than ever before.
May 19
•
Noah Brier
13
The Machines Eat Media Buying // BRXND Dispatch vol 112
Plus, the two best marketing campaigns going belong to an AI app and a pasta brand
May 11
•
Mike Mallazzo
8
Model/Market/Harness Fit // BRXND Dispatch vol 111
Some thoughts about what causes step changes in token demand.
May 5
•
Noah Brier
11
April 2026
When Magic Becomes Mundane // BRXND Dispatch vol 110
Plus thoughts on why “it’s time to explore” and how writers are oddly fortunate right now
Apr 30
•
Mike Mallazzo
11
1
The GeLLMann Amnesia Effect // BRXND Dispatch vol 109
AI can do every job except mine
Apr 28
•
Noah Brier
13
2
1
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