The Machines Eat Media Buying // BRXND Dispatch vol 112

Plus, the two best marketing campaigns going belong to an AI app and a pasta brand

May 11 • Mike Mallazzo

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Model/Market/Harness Fit // BRXND Dispatch vol 111

Some thoughts about what causes step changes in token demand.

May 5 • Noah Brier

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April 2026

When Magic Becomes Mundane // BRXND Dispatch vol 110

Plus thoughts on why “it’s time to explore” and how writers are oddly fortunate right now

Apr 30 • Mike Mallazzo

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The GeLLMann Amnesia Effect // BRXND Dispatch vol 109

AI can do every job except mine

Apr 28 • Noah Brier

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A New Golden Age for Consumer Brands // BRXND Dispatch vol 108

An AI-driven vibe shift.

Apr 21 • Mike Mallazzo

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OpenAI's Existential Advertising Ambitions // BRXND Dispatch vol 107

On building a $100B media business in less than five years

Apr 15 • Mike Mallazzo

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The AI-Powered Renaissance Marketer // BRXND Dispatch vol 106

And many other thoughts on hiring and future-proofing your career

Apr 2 • Mike Mallazzo and Noah Brier

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March 2026

Rethinking Agentic Commerce // BRXND Dispatch vol 105

On where AI drives true value in shopping, Anthropic "destroying demand" and a busy week at OpenAI. Plus, a call for guest submissions!

Mar 27 • Mike Mallazzo

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Model Madness: A Tournament of Tool Calling // BRXND Dispatch vol 104

How asking models to pick tournament brackets showed me the limitations of what different models can accomplish.

Mar 19 • Noah Brier

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February 2026

The Gap // BRXND Dispatch vol 103

The distance between people using coding agents and everyone else has never been wider. Plus, new models, Anthropic’s Super Bowl play, and why AI makes…

Feb 24 • Noah Brier

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January 2026

Claude Code is Having a Moment // BRXND Dispatch vol 102

Noah on Odd Lots, and Claude Code moments in the news

Jan 22 • Claire Fridkin and Noah Brier

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It's a Good Time for Weirdos // BRXND Dispatch vol 101

Big companies want you to choose a title. AI says you don't have to.

Jan 14 • Noah Brier and Claire Fridkin

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