Archive - BRXND Dispatch

All AI Models Make the Same Mediocre Creative Work // BRXND Dispatch vol 99

New research from Springboards shows humans can barely tell leading LLMs apart—and the models are training creativity out of themselves.

Dec 4 •

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November 2025

LLMs Are Killing Confusion Commerce // BRXND Dispatch vol 98

The (possible) end of 14-click shopping, AI breaks the "more money makes worse software" rule, and early Gemini 3 notes

Nov 25 •

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Which AI Model is Funniest? // BRXND Dispatch vol 97

Spoiler alert—none of them are. But the process of trying to make AI funnier reveals something interesting about its limitations.

Nov 13 •

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Tokens & Tactics #19: When AI Tells You to Use Less AI

Sarah Rose Siskind on running a creative agency that explains AI through humor, training a FetusGPT alongside her baby, and building BragBot to handle…

Nov 10 •

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The Future of Search and the Death of Links // BRXND Dispatch vol 96

Tom Critchlow shares data on declining clicks, why AI overviews are changing search behavior, and why he's still optimistic about the open web's…

Nov 6 •

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Tokens & Tactics #18: Kill the Magic

Nic Hodges on building a Claude Code setup with 15 years of notes and why understanding how LLMs actually work reveals their real power.

Nov 4 •

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October 2025

How Consumers Are Actually Using AI // BRXND Dispatch vol 95

Dan Frommer shares data on ChatGPT's 800 million users, why it's become less about work, and the surprising generational divide in AI sentiment.

Oct 30 •

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Tokens & Tactics #17: Making AI Work for Nonprofits

Perry Hewitt on her work at data.org helping organizations use AI for social impact, treating AI as a bureaucracy expert, and managing her cross-country…

Oct 28 •

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Frankensteining an AI Practice // BRXND Dispatch vol 94

Mike Houston's BRXND NYC talk on building Amazon's creative AI lab through messy experiments, monthly show-and-tells, and using AI for the monotonous…

Oct 23 •

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Tokens & Tactics #16: Making AI Plan Before It Acts

Ian P. Cook on his journey through NLP and AI, building automation to manage information flow, and his core principle of making models document goals…

Oct 21 •

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AI Is a Mirror, Not a Crystal Ball // BRXND Dispatch vol 93

Noah Brier's opening talk at BRXND NYC on what we can learn from sabotage manuals and the nooks and crannies theory of organizational change.

Oct 16 •

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It's a Good Time to Be a Weirdo // BRXND Dispatch vol 92

Tim Brunelle recaps BRXND NYC 2025 in three insights: It's still early. AI turns anything into software. And right now is the perfect time to be a…

Oct 9 •

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