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On AI Search with Tom Critchlow…. of Alephic! // BRXND Dispatch vol 116
An interview with Tom about why AEO is fundamentally brand marketing, how current AI retrieval is Google searches in a trenchcoat, and how LLMs can…
Jun 4
•
Mike Mallazzo
15
2
2
May 2026
The HTMLedium is the message // BRXND Dispatch vol 115
On communications in a human + agent organization
May 28
•
Mike Mallazzo
and
Noah Brier
10
1
What Else Matters as AI Eats the World // BRXND Digest vol 114
On GLP-1s, creators as enduring arbiters of culture, and the pursuit of what's real
May 21
•
Mike Mallazzo
9
BRXND NYC is 11/5/26 @ Times Center! // BRXND Digest vol 113
We're bringing BRXND back for 2026 and it's going to be bigger and better than ever before.
May 19
•
Noah Brier
13
The Machines Eat Media Buying // BRXND Dispatch vol 112
Plus, the two best marketing campaigns going belong to an AI app and a pasta brand
May 11
•
Mike Mallazzo
8
Model/Market/Harness Fit // BRXND Dispatch vol 111
Some thoughts about what causes step changes in token demand.
May 5
•
Noah Brier
11
April 2026
When Magic Becomes Mundane // BRXND Dispatch vol 110
Plus thoughts on why “it’s time to explore” and how writers are oddly fortunate right now
Apr 30
•
Mike Mallazzo
10
The GeLLMann Amnesia Effect // BRXND Dispatch vol 109
AI can do every job except mine
Apr 28
•
Noah Brier
13
2
1
A New Golden Age for Consumer Brands // BRXND Dispatch vol 108
An AI-driven vibe shift.
Apr 21
•
Mike Mallazzo
11
OpenAI's Existential Advertising Ambitions // BRXND Dispatch vol 107
On building a $100B media business in less than five years
Apr 15
•
Mike Mallazzo
7
The AI-Powered Renaissance Marketer // BRXND Dispatch vol 106
And many other thoughts on hiring and future-proofing your career
Apr 2
•
Mike Mallazzo
and
Noah Brier
11
1
March 2026
Rethinking Agentic Commerce // BRXND Dispatch vol 105
On where AI drives true value in shopping, Anthropic "destroying demand" and a busy week at OpenAI. Plus, a call for guest submissions!
Mar 27
•
Mike Mallazzo
8
1
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