Claude Code is Having a Moment // BRXND Dispatch vol 102

Noah on Odd Lots, and Claude Code moments in the news

Jan 22 • Claire Fridkin and Noah Brier

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It's a Good Time for Weirdos // BRXND Dispatch vol 101

Big companies want you to choose a title. AI says you don't have to.

Jan 14 • Noah Brier and Claire Fridkin

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December 2025

Persuading the Algorithm // BRXND Dispatch vol 100

Consumers satisfice. AI can process everything. If models become the new gatekeepers, marketing's entire playbook might need to flip.

Dec 11, 2025 • Claire Fridkin and Noah Brier

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Tokens & Tactics #20: Turning Comedy Expertise Into an App

Joe Toplyn, four-time Emmy winner and former head writer for Letterman and Leno, on creating Witscript, an AI joke-writing app that performs as well as…

Dec 9, 2025

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All AI Models Make the Same Mediocre Creative Work // BRXND Dispatch vol 99

New research from Springboards shows humans can barely tell leading LLMs apart—and the models are training creativity out of themselves.

Dec 4, 2025 • Claire Fridkin and Noah Brier

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November 2025

LLMs Are Killing Confusion Commerce // BRXND Dispatch vol 98

The (possible) end of 14-click shopping, AI breaks the "more money makes worse software" rule, and early Gemini 3 notes

Nov 25, 2025 • Claire Fridkin and Noah Brier

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Which AI Model is Funniest? // BRXND Dispatch vol 97

Spoiler alert—none of them are. But the process of trying to make AI funnier reveals something interesting about its limitations.

Nov 13, 2025 • Claire Fridkin and Noah Brier

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Tokens & Tactics #19: When AI Tells You to Use Less AI

Sarah Rose Siskind on running a creative agency that explains AI through humor, training a FetusGPT alongside her baby, and building BragBot to handle…

Nov 10, 2025 • Claire Fridkin and Noah Brier

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The Future of Search and the Death of Links // BRXND Dispatch vol 96

Tom Critchlow shares data on declining clicks, why AI overviews are changing search behavior, and why he's still optimistic about the open web's…

Nov 6, 2025 • Claire Fridkin and Noah Brier

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Tokens & Tactics #18: Kill the Magic

Nic Hodges on building a Claude Code setup with 15 years of notes and why understanding how LLMs actually work reveals their real power.

Nov 4, 2025 • Noah Brier and Claire Fridkin

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October 2025

How Consumers Are Actually Using AI // BRXND Dispatch vol 95

Dan Frommer shares data on ChatGPT's 800 million users, why it's become less about work, and the surprising generational divide in AI sentiment.

Oct 30, 2025 • Claire Fridkin and Noah Brier

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Tokens & Tactics #17: Making AI Work for Nonprofits

Perry Hewitt on her work at data.org helping organizations use AI for social impact, treating AI as a bureaucracy expert, and managing her cross-country…

Oct 28, 2025 • Noah Brier and Claire Fridkin

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