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The End of Redditrage // BRXND Dispatch vol. 133
On major shifts in AI search, a crazy new personal agent & why consumers won’t pay for productivity tools
10 hrs ago
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Mike Mallazzo
8
The AI Search Maturity Matrix // BRXND Dispatch vol 132
A framework for navigating a world where LLMs increasingly mediate brand preference
Aug 21
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Tom Critchlow
and
Mike Mallazzo
13
1
4
On AI and Writing // BRXND Dispatch vol. 131
AI shouldn’t replace writing’s role as externalized thinking: true writing emerges from your unique voice, not a flattened, consensus-driven model.
Aug 17
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Noah Brier
22
1
1
On Content vs. Knowledge with Alex Springer // BRXND Dispatch vol 130
An interview with Alex about why models sometimes err on the side of a lie, what a CMO should demand from OpenAI before spending a dollar, and why the…
Aug 14
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Mike Mallazzo
7
Vibe Coding is Thinking // BRXND Dispatch vol. 129
Plus Cloudflare and Stripe enter the marketing arena
Aug 11
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Mike Mallazzo
10
1
Things I Think I Think About AI (2026 Edition) // BRXND Dispatch vol. 128
Revisiting AI harnesses, top models like Fable, and agent-first workflows reshaping the field.
Aug 6
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Noah Brier
21
3
3
ChatGPT Ads Reach an Inflection Point // BRXND Dispatch vol. 127
Plus, thoughts on when consumer AI will have its Claude Code moment and a guide to CoWork for marketers.
Aug 4
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Mike Mallazzo
5
1
July 2026
An Almanac for the Age of Chaos // BRXND Dispatch vol 126
On marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once
Jul 30
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Tom Critchlow
18
2
2
The New Brand Folklore // BRXND Dispatch vol 125
On building brand stories that are meant to be retold
Jul 29
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Eric Pakurar
and
Noah Brier
11
2
1
The Enduring Power of Slop // BRXND Dispatch vol 124
On how slop satiates our inherent desire for cohesive narratives
Jul 24
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Mike Mallazzo
9
3
1
Announcing Our First 2026 BRXND NYC Speakers
Leaders in AI from Amazon, Microsoft, Rocket Money, Bark and more are coming to the Times Center on November 5.
Jul 14
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Noah Brier
11
In Defense of Tokenmaxxing // BRXND Dispatch vol 123
Why I think the moral panic around token leaderboards is the wrong bogeyman.
Jul 9
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Noah Brier
12
1
2
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