Archive - BRXND Dispatch

Tokens & Tactics #5: Building Viral AI Projects and Reading the Whole Web

Greg Hochmuth's approach to AI experimentation, from his viral Methaphone project to his vision for AI-powered Google Alerts that monitor everything.

Jul 15 •

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Teaching Kids to Think With AI, Not Just Use It // BRXND Dispatch vol 87

Plus, WPP expands AI partnership with Vercel, Anthropic's vending machine experiment, and the battle for AI-mediated web browsing

Jul 10 •

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Tokens & Tactics #4: How to Build a Custom Creativity Coach with AI

Keith Butters' workflow for using AI as a research partner and creativity coach, and how vibe coding helps him quickly prototype ideas.

Jul 8 •

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Tokens & Tactics #3: How One Agency Leader Is Scaling AI from the Inside

Jeff MacDonald’s Gemini-driven workflows and prompt tools that make AI usable across his agency.

Jul 1 •

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June 2025

The Cognitive Cost of AI Convenience // BRXND Dispatch vol 86

Plus, OpenAI's stealth productivity play, Meta's $100M talent grab, and the growing AI adoption divide

Jun 26 •

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Tokens & Tactics #2: Why This Former Digital Leader Left His Job to Go All-In on AI

Craig Hepburn's path from discovering GPT in 2020 to building AI-first solutions that solve real problems—fast

Jun 24 •

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Tokens & Tactics #1: How One Product Marketer Actually Uses AI

The parental leave that led to an AI obsession

Jun 17 •

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May 2025

The Anatomy of a CEO AI Mandate // BRXND Dispatch vol 85

Plus, Claude 4, Jony Ive rumors, AI meteorology, and more.

May 29 •

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Build/License Framework for AI // BRXND Dispatch vol 84

Plus, breaking down Google I/O.

May 22 •

The Evenly Distributed Blindfold // BRXND Dispatch, vol 83

Plus, AI cannibalism, hiring in the age of LLMs, and LegoGPT.

May 15 •

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Docs x AI // BRXND Dispatch vol 82

Plus, a few thoughts on Mark Zuckerberg’s Stratechery interview.

May 8 •

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Strunk and White and ChatGPT // BRXND Dispatch vol 81

Plus, the changing fortunes of prompt engineering, agents with credit cards, and OpenAI’s sky-high revenue projections.

May 1 •

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