A New Golden Age for Consumer Brands // BRXND Dispatch vol 108

An AI-driven vibe shift.

Apr 21 • Mike Mallazzo

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OpenAI's Existential Advertising Ambitions // BRXND Dispatch vol 107

On building a $100B media business in less than five years

Apr 15 • Mike Mallazzo

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The AI-Powered Renaissance Marketer // BRXND Dispatch vol 106

And many other thoughts on hiring and future-proofing your career

Apr 2 • Mike Mallazzo and Noah Brier

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March 2026

Rethinking Agentic Commerce // BRXND Dispatch vol 105

On where AI drives true value in shopping, Anthropic "destroying demand" and a busy week at OpenAI. Plus, a call for guest submissions!

Mar 27 • Mike Mallazzo

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Model Madness: A Tournament of Tool Calling // BRXND Dispatch vol 104

How asking models to pick tournament brackets showed me the limitations of what different models can accomplish.

Mar 19 • Noah Brier

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February 2026

The Gap // BRXND Dispatch vol 103

The distance between people using coding agents and everyone else has never been wider. Plus, new models, Anthropic’s Super Bowl play, and why AI makes…

Feb 24 • Noah Brier

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January 2026

Claude Code is Having a Moment // BRXND Dispatch vol 102

Noah on Odd Lots, and Claude Code moments in the news

Jan 22 • Claire Fridkin and Noah Brier

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It's a Good Time for Weirdos // BRXND Dispatch vol 101

Big companies want you to choose a title. AI says you don't have to.

Jan 14 • Noah Brier and Claire Fridkin

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December 2025

Persuading the Algorithm // BRXND Dispatch vol 100

Consumers satisfice. AI can process everything. If models become the new gatekeepers, marketing's entire playbook might need to flip.

Dec 11, 2025 • Claire Fridkin and Noah Brier

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Tokens & Tactics #20: Turning Comedy Expertise Into an App

Joe Toplyn, four-time Emmy winner and former head writer for Letterman and Leno, on creating Witscript, an AI joke-writing app that performs as well as…

Dec 9, 2025

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All AI Models Make the Same Mediocre Creative Work // BRXND Dispatch vol 99

New research from Springboards shows humans can barely tell leading LLMs apart—and the models are training creativity out of themselves.

Dec 4, 2025 • Claire Fridkin and Noah Brier

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November 2025

LLMs Are Killing Confusion Commerce // BRXND Dispatch vol 98

The (possible) end of 14-click shopping, AI breaks the "more money makes worse software" rule, and early Gemini 3 notes

Nov 25, 2025 • Claire Fridkin and Noah Brier

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